We sold the property for $1.8 more by using a targeted renovation and strategic selling plan.

Selling a home can often feel like a gamble with many factors out of your control. Market conditions, buyer interest, and timing all play a part. But what if there was a way to take control and increase your home’s value? This is exactly what we did when we turned a $4 million property into a $5.8 million sale in just three months.

This wasn’t luck. It was the result of a focused strategy, one that anyone can use to unlock a property’s full potential. If we can do it, then so can you. Here’s how we did it:

Understanding the property’s potential. When the sellers of a property on Altamont Road in Los Altos first came to us, they were thinking about selling the home as-is, with an estimated value between $4 million and $4.1 million. Most agents would have staged the home, listed it, and hoped for the best.

But we believe the market doesn’t set the price—you do. With the right strategy, we knew we could help the sellers get more money for their property.

“The market doesn’t set the price—you do. ”

The million-dollar goal. We created a renovation plan based on market data, data design expertise, and a deep understanding of what buyers in the luxury market are looking for. Our goal was simple: help the sellers earn an additional $1 million in profit from the sale.

The plan required a $700,000 investment in renovations. Every dollar spent was aimed at increasing the home’s value and appeal. We focused on updates that today’s buyers would love, paying attention to every detail to make the home stand out.

We also supported the sellers during the renovation process by advancing $12,000 a month to cover moving costs, temporary housing, and carrying expenses. This was made possible through our partners at Revive, who provide these services to homeowners.

A swift response. Once the renovations were complete, the home was appraised at $5.9 million. We listed it at $4,999,888 to attract serious buyers. The response was fast. We received six offers in just 12 days. The final accepted offer came in at $5.8 million, which was $800,000 over our asking price.

After covering renovation costs, the sellers walked away with over $1 million in extra profit, thanks to our strategic approach.

How this strategy can help you. This sale demonstrates how powerful a well-planned strategy can be. If you’re selling your property, you have two choices: (1) take the traditional route and accept whatever the market offers, or (2) take control of the process with a proven strategy that unlocks your property’s full potential.

It’s not about waiting for the market to set your price. It’s about making decisions that help your home stand out and succeed.

If you’d like to learn how strategic renovations and a customized selling plan can help you achieve a higher sale price, we’d love to talk. We offer free home valuations and can create a plan to help you maximize your property’s value. You can call us at 408-596-4490 or email Brett@TheRealExperts.com. We’re here to help you every step of the way.